What is digital marketing
Digital marketing is marketing your product or service digitally through platforms like social media, search engines, emails etc… it has huge advantage over traditional marketing. In digital marketing we can give more focus on our ideal audience and potential customers which saves money unlike the traditional marketing where money spend on advertising reaches non ideal audiences.in digital marketing we can accurately track conversion, clicks, traffics and return on investment(ROI) using analytical tools. Digital marketing include social media marketing (SMM) search engine optimization (SEO) search engine marketing (SEM) email marketing Is digital marketing easy to learn So you have an idea about what is digital marketing and the second question most of the people ask after that is digital marketing easy to learn. the answer to this is yes it is comparatively easy to learn. But it need continuous learning to compete in this field because the field change continuously .there will be a new feature update in social media or update in search engines or shift in trends etc… what would work today may not work tomorrow . if you fail to keep up with it you would not succeed in this field. How digital marketing helps to grow your business Most of your customers are in online platforms . they are scrolling, watching, searching and shopping on online right now . so the most effective way to reach them is through digital marketing . you are not promoting to everyone but to the one who needs your products or service. if someone is looking for product or service you offer, there is high chance that your business to appear to them. This is one of the main advantage of digital marketing. it has a higher conversion rate than traditional marketing. You can also retarget your customers which help to re-engage your potential customers. Another powerful benefit of digital marketing is measurability. You can track website trafficking, ad performance, customer engagement and sales data. The cost of marketing digitally is very low compared to traditional marketing. Think about giving an advertisement in front page of the newspaper, it would cost 10x less to run an ad in social media for reaching the same amount of audience. Not only that the quality of audience is also far better because you’re showing your ad to potential customers. In this faced-paced digital having a digital space is no longer optional, it is essential for any brand. Everyone from startups to established brand are all competing for attention across digital platforms. Thousands of brands are posting content, running ads and trying to connect with their audience every day. Simply being active on online is not enough to make your brand stand out. You have to post with a clear strategy. To differentiate your brand, you need a unique identity and strong brand voice. You also need quality content and have a good engagement with your audience. Marketing is not about selling, it’s about understanding your audience. When people think about marketing they think about pushing sales through attention grabbing advertisements, bold slogans or some magic trick that make people to buy things they don’t need. Well I also thought the same but it’s not what it is. Real marketing is about understanding what the customer need, what they worry about and what they dream of. And when we understand this we don’t have to push our sales it just flows to us. Many marketers rely too much on likes, shares and views. Well numbers are good but behind those likes and share it’s a human being with desire, fear and values. They liked it because it reflected their struggles and offered a solution. They shared it because it felt related. The secret of marketing is a simple thing, it is empathy. It makes marketers to see from customer’s perspective. What customer need, what they struggle with and what they dream of. It’s create a connection with the customers and it will build trust with the brand.